雅思大作文评析——儿童广告

【写作题目】

Nowadays, a large number of advertisements are aimed at children. Some people think this brings some negative effects and should be banned. To what extent do you agree or disagree with this opinion?

【题目翻译】

现在有很多真的小孩子的广告，有人认为其危害多多，应该被禁止。问你的观点。

【话题分类与题型】

本题新题。属于社会类话题。题型为Argumentation型。

【结构与思路】

对于此类”to what extent do you agree or disagree”型的题目，我们一般采取的思路是：在某种程度上同意。
Introduction
When cartoon series have actually become long commercials for a certain food brand, and children keep trying persuading their parents to buy them everything with the image of their favorite cartoon characters, the questioning against advertising aimed at children has started.
Body 1: 针对孩子的广告有很多弊端。
【主题句】： It is increasingly evident that advertisements aimed at children bring many potential dangers.
【分论点一】：传播不良的生活方式 One of them is that those advertisements tend to encourage an unhealthy lifestyle. 【论据】For one thing, junk food, such as fried fast food has become a frequent subject in advertising toward children. Seeing their favorite cartoon characters enjoying chips on TV, not many children have the resistance against the same food, and this will eventually lead to childhood obesity. For another, those advertisements always advocate staying at home playing with a toy. Convinced of the fun of this, children are discouraged from doing some more creative activities such as outdoor sports.【分论点二】导致过早的品牌崇拜。On top of that, children will be conscious of brands, which is too early for them. Frequent advertising will lead to a trend in the school, in which children believe that not owning a certain brand means that they are not liked by their peers.
Body 2: 但是不能简单以禁止的方式处理此类广告
However, those advertisements are not to be prohibited. As one of the benefits of advertisements is the contribution that they make to the economy, those aimed at children contribute to the whole industry related with child’s products which play an important role in the GDP growth. If those children’s advertisements were to be banned, the whole industry would be seriously affected
Body 3: 我的观点是：应该对此类广告严加审查
Personally, I advocate higher scrutiny over children’s advertisements. Healthy food should be shown on TV instead of junk food during the mealtime, and creative activities should be encouraged in children’s advertisements. In addition, both parents and school should take the responsibility of helping children to judge an advertisement, making them aware of the tricks employed in advertising.
Conclusion:
To conclude, the drawbacks of children’s advertisements are conspicuous,but to give those advertisements higher scrutiny is a better solution than to simply ban them.