雅思大作文评析——广告的利弊

【写作题目】

Advertisements can be seen everywhere today. Do the advantages of advertisements outweigh the disadvantages?

【题目翻译】

广告现在越来越普遍。论广告的利弊。

【话题分类与题型】

本题为老题重现。属于社会类话题。题型为Argumentation型。

【结构与思路】

此次考题相对简单。建议写成五段，主体段两段写利处，一段写弊端。
Introduction
交代背景 ：广告无处不在(Pervasive advertisements have influenced our daily lives in various ways.)
引出主题 ：人们对广告的利弊有不同看法。(While some people advocate the contributions that advertisements have made to economic development, others still complain about the annoyance that advertising has brought.))
Body 1: 广告的恼人之处
【主题句】： It can not be denied that advertising is annoying in some ways.
【分论点一】：生活中处处是广告（For one thing, it has penetrated every corner of our daily lives. ） 【例证】：（Commercials pop up when we are watching TV or surfing on the Internet; our mail boxes are often filled with spams; leaflets are sent to us when we are hanging ourt with friends, and brilliant screens can be seen in almost all the public places. Sometimes we just wish that advertisements could leave us alone.）
【分论点二】：有些广告包含夸大的甚至是虚假的信息。（For another, some advertisements convey exaggerated or even false information which may mislead consumers. ）【例证】：(The ice cream that we see on commercials is far more gorgeous than the real ones, and we have been used to the exaggerated slogans such as “Ten day, ten pounds”.)

Body 2: 广告的对经济发展的贡献不能否认
【主题句】 Even so, the positive impact of advertising can not be overlooked, since it has contributed a great deal to economic growth.
【分论点一】广告本身已经成为一个蓬勃发展的产业。 As is known to all, advertising has become a booming industry and determines the GDP of many countries to a great extent.
【分论点二】广告*消费。On top of that, advertising stimulates consumption. It is evident that advertisements have the power to create demand and arouse desire from consumers. This power results in sufficient consumption which revitalizes economy.

Conclusion:
尽管广告有时比较烦人，它存在的价值不容怀疑。针对广告已出现的种种弊端，建议*加强监管。