雅思口语话题语料积累:Advertisements

名词部分

Commercials （电视插播的）商业广告

Pre-roll ads （视频前的）预播广告

Pop-up ads 弹出式广告

Public service ads 公益广告

Outdoor billboards 户外广告牌

Transit advertising 公交广告

Flyers and leaflets 广告传单

例句

There are many kinds of advertisements that I inevitably watch every day, like TV commercials inserted in a reality show, pre-roll ads that I have to watch before a video and public service ads when I’m taking subway.

动词部分

Bombard轰炸

haunt 困扰

例句

Nowadays, we’re bombarded with advertisements no matter where we are. There are outdoor billboards when we’re driving on the highway, people handing out flyers and leaflet to us when we’re walking on the street. On the internet, ads can be shown to us in any conceivable way. So, I guess the right question should be: where can we not be haunted by ads?

形容词部分

Repetitive 重复的

deliberate 故意的

intriguing 有趣的

例句

Normally, I don’t like advertisements; I find them boring and repetitive . So, instead of watching the whole thing, I deliberately focus my attention elsewhere when an ad is being played. Only occasionally do I find certain ads intriguing and that are worth my time.

进阶表达

Drawbacks of ads:

Misleads consumers 误导消费者

Raises the cost of products and services 提高成本

Manipulates people to spend outside of their purchasing allowance 控制人们超出预支

思路导航

目前存在的可能情况是大多数广告都是在误导消费者。他们以增加*额为目标，展示了他们产品的美好前景。实际上，他们的产品质量很差。此外，广告提高了在媒体上大力宣传的产品和服务的成本。我知道我在这些商品或服务上的花费将超出我的预期。更重要的是，商家试图通过在广告中宣传某种生活方式来操纵我们在他们的购*补贴之外进行消费。

例句

Well, I can hardly remember a time I was swayed by an ad. I think most of the ads are trying to mislead consumers . They present a very rosy picture of their products with the object of increasing their sales. In reality, their item is of inferior quality. Besides, ads raise the cost of products and services that are heavily promoted on the media. I know that I will spend more than I’m supposed on such goods or services. What’s more, businesses try to manipulates us to spend outside of their purchasing allowance by promoting a certain lifestyle in an ad. For example, they always try to link a luxury brand to success making consumers feel that they have to buy it to be seen as being highly successful. Such goods cost more than ordinary people can afford.

1)      What kinds of advertisements do you watch?

I often watch the advertisements on instagram and * where I watch some for clothing and makeup. Big data has helped digital marketers to carry targeted advertisements.

2)      Where can you see advertisements?

Advertising is here, there and everywhere. I can see advertisements in different types such as flyers and banners on the streets or printed ones on magazines, newspaper or online advertisements on social media.

3)      Have you ever bought something because of its advertisement?

Yes, sure. Off the top of my head, I can think of a gopro camera that I saw online last year. I looked up some reviews and then bought it, but I wouldn't have known about it if it weren't for the ad.

4)      Do you watch advertisements from the beginning to the end?

I rarely watch an ad from the beginning to the end, unless it's the product that my favorite idol stands for, or the story of the advertisement is very interesting. I usually skip this advertisement after reading the product introduction.