雅思解析:广告对个人生活的利弊

人们被各种各样的广告所包围，这些广告影响了人们的生活。你认为这个趋势的利大于弊或是弊大于利？

这是一道利弊类大作文，讨论的是广告类话题中非常基础的一个问题，广告对个人生活的利弊分析。之所以说它基础，是因为近10年来，广告类话题一共出过14道不同的题目，所有这些题目都有个共性，就是需要你分析广告的作用和利弊，要么像这道题目直接讨论利弊；要么是题目给出广告的某个弊端问你是否同意或者讨论广告是有必要存在。我们对所有广告题目的建议是，弊端我们承认，但是广告利大于弊，因为弊端是可以解决的。

回到题目本身，这道题目审题时候要注意讨论范围限定在“their lives”，因此我们只讨论广告对于生活的利弊，而诸如对公司的利弊等则不应该在这道题目进行讨论。下面我们就来看下，广告对个人生活的利弊分别有哪些。

首先来看广告的好处，一共有三方面。

一是消费者能够通过广告了解自己想要的商品并更快的做出选择。商业广告为了吸引消费者，会突出产品的*点和特性，让消费者能够对商品有更多的了解，进而使得消费者根据需要更快的做出是否购*的判断。

二是一些*精良的广告本身会具有艺术价值，人们在观看后会感觉如同在欣赏一件艺术品，产生喜悦等正面的心理作用。

三是公益广告能够引发人们对社会问题的关注以及具有教育意义，例如，希望工程的公益广告引起了人们对偏远地区的失学儿童的关注；倡导环境的公益广告也可以增强人们的环境意识。

然后再来看广告的坏处。主要有三方面。

一是虚假宣传。有的广告为了促使消费者购*商品，会进行虚假或者夸大的宣传，来欺骗消费者购*，造成消费者在财力、时间以及其它方面巨大的损失。

二是诱导人们（包括孩子）进行不必要或过度消费，有些人受到广告的影响，会去购*那些实际并不需要的商品，或是超出经济承受能力去购*更加“高端”和“昂贵”的商品。前者会造成资源的浪费，后者则会加重当事人的经济负担。

三是泛滥的广告会造成人们不良的观看体验，比如在影视剧前和中间插播广告或是网页上随处可见的广告，都会使得人们的使用体验变差。

其它的问题还有让人们对现状不满、影响人们思考能力、宣传错误观念、不利于个性化等，都是雅思实际考过的，这里不做具体展开，有兴趣的同学可以看下我们写的具体范文~

Various kinds of advertising are ubiquitous in our present society. Some people think these advertising inundates, and they exert detrimental effects on our lives. Personally, I cannot fully agree with this opinion.

It is true that the massive commercials around us cause some problems. Firstly, the advertisement penetrated almost every corner of people’s lives can be very annoying. For example, we often have to watch the commercials before or during enjoying a video, it would be such a bummer especially when we are totally engaged in the plot. Besides, some commercials tend to exaggerate its effects or even provide false information of their products to lure consumers. It may affect the customers’ shopping experience as well.

However, I am of the opinion that advertisements benefit our lives to some degree. To begin with, advertisement often highlights the superiorities about the corresponding products, so they play an active role in disseminating information about the products. Therefore, the time customers spent on selecting could be greatly reduced. In addition, some advertisements are of great aesthetics value. Those elaborate advertisements with fantastic pictures and music can be a visual feast for us to enjoy. More favourably, some public advertisement could send out some righteous social values like respecting others and staying away from gambling and drugs. Hence, they may help create a more harmonious society, and our inner satisfaction could also be enhanced.

In conclusion, I believe advertising should be embraced in our society although we need to try to avoid its potential drawbacks to make it more beneficial for our lives.

Ubiquitous 普遍存在的

Inundate 泛滥

Penetrate 渗透

Lure 引诱

Disseminate 传播

Aesthetics 审美的

Elaborate 精心*的

Embrace 拥抱