雅思写作范文：广告销售

雅思考中写作是很重要的一部分，每个考生都希望写出更精彩的作文，这就需要同学们在备考时多阅读一些雅思写作范文，学习其中的写作思路和结构，这对自身雅思写作水平的提高是有帮助的，下面就为考生们带来一篇 范文广告* ，考生们可以参考一下写作思路，改善自身写作方式，希望能给考生们一些帮助。

题目：How to Develop a Good Advertising Strategy?

When it comes to cultivating and maintaining a solid client base, developing a soundadvertising strategy is extremely important. By using the right tools at the right time and in the right place, an advertising campaignwill build demand for products and services, leading to increased sales as well as consumer awareness. If you are charged with the responsibility of putting together an effective advertising strategy, here are a few basic points to keep in mind.

In order to begin the process of creating advertising, it is important to determine which consumer markets that the campaign should reach. Your product may have broad appeal, but it is still necessary to identify what will be the primary focus of the effort.

With your primary market focus established, begin to identify specific demographics within that market. This further defines the focus of your advertising campaign and makes it easier to determine which tools will be most effective. Your demographics may have to do with location, age, gender, or some other characteristic that would apply to an appreciably large customer base.

Evaluate the potential for profit within this primary or target market. This is important at any time, but it is especially key if the marketplace is dominated by two or three highly visible brands that have achieved a high degree of name recognition and an excellent reputation for quality. Study what it is that makes those brands so successful within the market and how those brands go about reaching the core audience. This will provide you with not only some ideas on advertising copy  but also point the way to determining what type of media you should use in your advertising strategy.

Keep in mind that effective advertising copy is essential to the success of the campaign. Your advertising strategy should make use of cultural references, current buzzwords, and in general, verbiage that your target audience can connect with immediately. You would not use the same type of wording in fashion advertising as you would in a campaign to advertise garden tools. This is another area where all the hard work to learn about the targeted client base pays off. You will know what words to use and what they mean so the text will immediately grab and hold the attention of prospective buyers.

Good advertising strategy is intended to help a company reach specific goals in terms of market share and specific types of consumers. Identifying that audience and targeting the elements of the campaign to connect with them is vitally important. Unless these aspects are taken into consideration and applied properly, even the most attractive, funniest and mostinformative advertising  strategy will fall short.

以上就是 频道为考生们整理的一篇有关广告*的雅思写作范文，考生们可以取其精华，运用在自己的雅思写作中，考生们可以拿做参考，但实战中好不要完全照搬，雅思写作范文只是为考生们做个示范，实战中写作还是要发挥自身的特色。小编相信经过一段时间的练习，考生们也能写出范文水平的作文。 希望对大的雅思备考有帮助。如 需了解更多雅思考的相关信息，欢迎拨打的免费咨询热线400-820-0601进行咨询，或者点击 页面的“在线咨询”与规划师直接对话。