2021年9-12月 雅思口语 Part 3 Topic 1 广告

1.Why do some people hate advertisements?

There are many people in the world who hate advertisements. In fact, a lot of my friends get very annoyed whenever an advertisement plays on the television or on the radio. Advertisements are annoying because you are not interested in buying the things that they are advertising, which can be very boring. Moreover, many advertisements can be very loud and annoying in an attempt to catch the listener’s attention. Therefore, many people find them irritating, especially if the advertisement has interrupted something they were watching. However, not everyone hates advertisements this much. For example, in the western world advertisements have been a common part of life for well over a hundred years. So many people are able to easily ignore advertisements without becoming annoyed by them.

2.Do people usually buy stuff after watching advertisements?

Sometimes advertisements can be really effective and make a lot of people buy stuff after they have seen it. This is because advertisements are often very well made and convincing. Sometimes advertisements can be very persuasive and make decent arguments as to why an individual should purchase what they are trying to sell. Also, sometimes advertisements are advertising products which are very useful or interesting, these definitely make people go out and buy stuff. However, personally I believe that some people are more susceptible (可能）to advertisements than others. I think that young people can be very impressionable and thus advertisements can really impact them. Often young people will go out and buy things that they do not really want or need just because an advert convinced them to buy the product.

3.Is music useful in advertising?

Personally, I believe that music is very useful in advertising. There are many different advantages to using music in advertising campaigns. Firstly, music has a large effect on the mood of an advert. Happy and energetic music can put viewers in a really good mood when they are watching an advertisement, which makes them more likely to buy the product. This is because if an advertisement makes a person feel happy then they will probably presume (假设、认为）that the product will also make them feel happy. Furthermore, if an advert uses well known and popular music then it is likely that a person will make good associations with what the advertisement is trying to sell. This is because if an advertisement has cool and trendy music then people will assume the product is cool and trendy as well. Yet, this is only really effective on people who have good knowledge on modem music. Therefore, I think music can be more useful when advertising to young viewers and less useful when advertising to older generations.

4.What are the advantages of TV advertisements? How about internet advertisements?

TV advertising is the most common and effective form of advertisements. There have been television advertisements for almost as long as there has been television. One of the advantages of TV advertising is that they reach a very large and wide ranging demographic (人口）. Almost every house in the modem world will have a television, therefore, TV advertisements are seen by all sorts of different people. Many people like to watch television as a way to relax after work or school. For these people, advertisements have always been a part of watching television, thus, for the most part people watch advertisements complacently (满意的、满足的）.However, in contrast to this, many people get very upset about internet advertisements. I have many friends who complain when they are watching a video on the internet and an advertisement plays which they cannot skip. Similarly, many music streaming websites will play advertisements between songs and this frequently irritates people. There is a much different culture on the internet, people expect things immediately and without interruption, therefore I think it is much less effective for advertisements.