雅思写作范文：广告利弊

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　　TOPIC Advertising is having a bigger influence on our daily lives. Some people believe the negative effects of advertising outweigh the positive effects. What’s your opinion?

　　我简单地审了一下题，马上确定写作思路为introduction一段，positive一段，negative一段，最后一段写出自己的选择。由于”effects”是复数,所以每段须有两个ideas。开始觉得没啥ideas,没关系，边写introduction边构思，这时候只过了不到两分钟，我就下笔了。

　　Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows. (introduction: 54 words)

　　We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the product needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.

　　(body1: 124 words)

　　However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their individuality because many of them buy the same goods advertised constantly in media during a certain period of time, which makes them appear alike.

　　(body2------ 82 words)

　　After the above *ysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and education.

　　( 56 words ----总共 316 words)

　　在整个写作过程，我有意识地应用了下列技巧：

　　1. 多变表达。如除positive and negative我用了merits and defects， good and bad ，pros and cons。 而advantages and disadvantages来不及用上;还有，advertising=ads=advertisements=commercials， commodity=goods=product=item 等等。

　　2. 尽量使用长句，由大量采用过去分词短语及现在分词短语修饰名词来实现，从句也不少;

　　3. 举出最少一个实例，不讲任何空话，不含任何与考题无关的内容;

　　4. 注意名词的数及谓语的时态;

　　5. 用情态动词及程度副词来把握语气;

　　6. 最后采取归纳法，并对negative effects提出solutions。

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