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更新:2023年07月19日 23:51 雅思无忧

雅思考试主要是通过对考生听、说、读、写四个方面英语能力的考核,综合测评考生的英语沟通运用能力,实现“沟通为本”的考试理念。对于雅思考生来说,也有很多考试难点和政策盲区需要帮助解答。今天雅思无忧网小编准备了雅思口语话题卡片范文 雅思写作范文素材:advertisement,希望通过文章来解决雅思考生这方面的疑难问题,敬请关注。
雅思口语话题卡片范文 雅思写作范文素材:advertisement

关于雅思口语的问题...

PART1 考官会向考生提出基本问题,从这时并悔候开始,考官已经在观察并测试你的语言能力了。PART2 时一绝销正定要针对题卡给出的斗脊问题进行两分钟的发言,中途不可以有长时间的停顿。在题卡的几个问题中,选择最熟悉的问题。

雅思口语范文

很多人的雅思口语老得不到提高,雅思口语的难点在于:
一、没话说(特别是旁携渗第二部分的卡片题,碰到不熟悉的,说不满一分钟);
二、不知怎么说 (脑中出现的总是几个关键词而已,口头连词成句的能力还有欠缺,导致频繁出现broken English,即不成句的英语)。
以上这两点大大影响了口语成绩,均分全球垫底成为可能。而攻克这两大难点的通用武器便是——经典句型。语法知识告诉我们,英语中的三大从句各有用途。定语从句起修饰或包装的作用;名词性从句提供信息;状语从句补充说明,增加额外信息量。那么这三种从句是否也可以用在口语中并且发挥同样的用途呢?下面就从语法角度来感受英语从句在应对雅思口语考试三部分话题时的巨大威力。
一、定语从句经典系列
①(名词或代词) is the kind of (person/place/thing…) who (which/that) is…
②(名词或代词) is a (person/ place…) who (which) gives you the impression of being…
③(名词或代词)is one of the most (形容词) (名词) I have ever seen/met/known.
④(地点名称) is a place where you can do sth.
⑤(时间名词) is a day (occasion/the time) when you do sth.

实例分析
原句 套用句型后
He is truly helpful. a. He is the kind of guy who is truly helpful.
b. He always gives others the impression of being someone who is truly helpful.
Suzhou is ancient but also modern. a. Suzhou is the kind of city which gives you the impression of being both ancient and modern.
b. Suzhou is a place where you can appreciate both the ancient culture and modern city lifestyle.
The film is interesting.a. This is one of the most interesting films I have ever seen.
b. This is the kind of movie which blows your mind.
The party is exciting. a. This is the most exciting party I have ever attended.
b. It’s a party that I will remember for the rest of my life.
On the weekend, I relax myself by reading.Weekends are the time when I relax myself by reading.
说明:雅思口语话题频繁涉及人物,地点,物品,事件四大类,上表中的原句是在回答此类问题时多数考生使用的句型。其缺陷是过于简短,一不能体现语法优势,二不能凑字数争取时间。而套用句型后的表达效果就明显不一样了。可见,定语从句的使用在口语中可以起到“包装”作用。隐纤

其实口语中运脊最最需要的是两个字:真实。只要把握这一点,再加上一定的基础。你看看下面的东西,也许对你会有帮助。
雅思口语话题实战范例
话题背景介绍:
话题:What kinds of things make you laugh? 剑7中TEST 2的题目。于是讨论。讨论结果多种多样,覆盖了很多口语考试中的题目。在此不一一列举。大多数同学想到了喜剧、笑话,还有朋友聚会。当然,还有一些不一样的答案……此处和大家分享。

实话实说版:A score of 7 can definitely make me laugh.

这是一个学生给出的答案。(我被她的过分直白“震汗”了~~-_-||)虽然她并没有把答案完整地说出来,但是当她说出a score of 7的时候,眼睛中透出的一份期盼、一份得意和一份不敢相信,已经很好地诠释了她的语言。对于很多中国考生来说,一次考个7分(average or overall)总会让我们有一点点白日梦的感觉,但又不是完全不能实现。这个7分是一个肯定、一个成就,也是一个礼物,一份惊喜。如果你的表情足够配套,那么这份直白和勇敢一定能够打动考官的!

想到这些就记下来。其实雅思口语的标准是交流。不用高深的词汇和复杂的语法,而是真实纯粹地表达了自己的想法。毕竟,我们对面的是有血肉之躯的考官,并非冰冷的机器。所以,让自己的语言有“交流”的意义能够帮助我们取得一个好成绩。
祝你好运!取得理想的雅思成绩!

【北外雅思】,北京外国语大学旗下雅思培训品牌!
学生学习生活均在北外校内,【北外雅思】=【名校】+【名师】=【包过】!

雅思口语范文

你好, 雅思口语闹弊范文:Weekends,供大家参稿弯唯考,希望能对备考中的键培烤鸭们有所帮助。
Weekends:
Is weekend important to people?
Definitely it is. In my opinion, when people are very tired or annoyed during weekdays, they need some leisure activities to relax their tension on weekends, and then they can continue more effectively and efficiently. Also, people can do their own business on weekends because they are busy in during work, such as visiting relations and friends, shopping for necessaries and clothes.
What do people do on weekend?
Well, as I just said. People can choose to carry on their personal business or just relax. They can visit and talk to their friends to keep the relationship going on, read books and magazines of their interests, do sports to keep fit, or watch TV to relax their tension. For my family, we always go to supermarket to buy some daily necessaries together, or go to shopping mall to have fun.
Do you think people should be asked to work on weekends?
No, I don’t think so. They will be too tired in the weekdays to go on concentrating on their jobs on weekends. Although they are forced to work, the production and effectiveness will be very low. Also, the employees will complain on the company since they have the right to have a rest, so the loyalty will be reduced.
Do you think people should get more money if they work on weekends?
Firstly, I don’t think people should be asked to work on weekends. But if there are some urgent tasks, then they should get more money for the extra hours. Because employees have the right to relax and do their personal business on weekends, to respect them and to keep the effectiveness, the manager should pay them more for the work on weekends.
Which day do you like more on weekend?
I think I prefer Sunday, because I always plan to review the knowledge taught during the week or deal with the assignments on Saturdays and have relax on Sundays. You know, all the people prefer rest than studies~Haa~
What do you often do on that day?
Well, in the mornings, I always spend with my friends. We will go to a fitness centre to do some exercise together, or just sit in a Café to chat and share the recent lives. Then in the afternoons, my parents and I will go to supermarket to buy some daily necessaries together, or go to shopping mall to have fun. In the evenings, I’ll put myself into the busy studies again, to plan the timetable for next week.
Do you think that people will spend more money on weekends?
Well, I think it depends. Some people like me always go shopping on weekends, so absolutely we will spend more money. Or some like watching movies in a cinema, or having dinner with friends in a restaurant, so are all expensive. But some people only like watching TV at home, or read books in a library, so they will spend the same amount of money on weekend as in weekdays, or maybe even less.
更多信息: 《2009年雅思第一季度口试酷评》。 2009年的春天,南方阴雨绵绵,北方瑞雪丰年,考生不断冲向雅思考场的*也如雪雨不断。第一季度是个考官*燃烧的岁月,因为题目创新求变,目前已有不少难题、怪题、新题将考生湮没,当然也有考生翻船在老题重考的阴沟里。但整个数量上,前三种题型远超第四种题目。今季如果考生无法跟上考官的步伐,考生将极可能遇到2009年“迟来的冬天”(犹如经济危机迟来的泡沫般,连锁反应的速度远超过你的想象)。

一、 新题

1. Cooking

(描述一个烧菜有绝活的人,你为什么说他有这绝活?)

2. A piece of good news received from the phone call

(讲个婚讯、成功案例)

3. A traffic jam

(第二部分描返雹袜述一次在交通堵塞中的经历,发生了什么?你是怎么做的?讲故事题。考生应该注意重点谈你经历了什么思想、情绪和行为过程,促使最后产生什么结局?这才是经历题的重点。)

4. An interesting speech

(一个合格的讲座有很多条件,比如应该pursue after the good, the true and the beautiful, 演讲人必须有好的personality,内容应该advance with times,结尾应该inspiring。你是不是这样的interesting speaker呢?如果你是,你就可以从各方面说说了。)

5. A childhood song/melody

(小的时候我们唱过Two Tigers,the Black Cat Sergeant,现在它们已漏激经成为我们童年难得的回忆,这种题目,没有专业词汇,重在说情,而非道理。)

6. Favorite part of your hometown

(涉及城市中景点词语,考生要提前收集)

7. Phone/short message

(新题喔,去年都没有的,第二部分的题喔,描述一通*,或者一条短消息。你其实可以简单地谈谈内容,然后大谈你的感受,中国考生普遍最擅长讲感受,在读书的时候,不会谈感受就不能毕业的。所以,这种题目,也就是经历题的一种,不用什么专业语汇,重在讲故事,谈感受。考生要会识别变种啊~~~)

8. Handwriting

(第一部分狂考。说手写和computer有什么不同?)

9. Pollution

(第二部分卡片,描述一个有污染的城市。一般以大城市为重点对象。一般以空气污染、水污染为主要描述对象。比如汽车排放尾气Cars discharge exhaust gases的问题,水质不清the water quality is not very high的问题。)

10. Something that can help you to learn English

(21世纪什么最重要?和谐!什么东西能高级地带来和谐?终端分析机。什么能帮忙学英语?字典呗!什么东西高级点学英语?电子字典、*字典呗!)

11. Economic recession/financial crisis

(新题。二月开始有的。经济危机题的数量不大。关键就是要注意第三部分说到What should the Chinese government do to deal with the financial crisis over the world? What can the Chinese government do to cooperate with other countries to tackle this problem?中国*可以做很多,主要是不搞trade protectioni*贸易保护主义,实施清迈倡议carry out the Chiang Mai Initiative等,中国考生应该就这一块做足准备。)

雅思考试很痛苦,我们给您力量.感谢您拜读我们肆梁问您准备的《2009年雅思第一季度口试酷评》一文.本文来自雅思口语网liuxue86.com《2009年雅思第一季度口试酷评》。

总评:新题中除了第6、9、11会涉及必要的专业术语,希望广大考生事先做好准备之外,其他的在应对方法上都以讲故事为主。雅思口试题现在越来越活,是因为考官开始让考生讲很多故事了,这样,考生就没办法靠死记硬背来准备考试了。而这也是考官的目的。可是我发现,如果考生能够形成一个故事材料套入这些题目中,以一挡十地做,会觉得这个准备过程能够带来更大的满足,因为没有了对专业术语的要求,其实这些题目准备起来似乎更方便了。

二、 难题

1. A private garden

(请注意喔,不是圆明园,也不是颐和园,更不是豫园,而是私家花园。你有没有私家花园?如果让你讲你会不会讲?)

2. A library

(图书馆会吗?图书馆会了,博物馆会不会吗?博物馆会了,艺术博物馆art gallery会不会吗?这种题目把它合并做不就结了嘛?)

3. A piece of law

(法律题去年年底就小荷才露尖尖角。毒奶事件已经爆发,震惊全国乃至全世界。老外可能认为中国人法律意识不强,法律题即刻冒尖。这是一个无奈,因为考生头一遭遇到这题目的,终于知道了传说中的江湖绝招“一剑封喉”的滋味。这种题目,不能硬来,只能绘声绘影。)

4. A performance or drama or acting or dancing

(很多中国考生不知道,这道题目属于变种,属于什么变种呢?哎,说穿了太简单了,无非就是TV program, movie的变种。懂了吗?其实不就是换一种表现形式吗?演员是谁?在哪里表演的?是学校某个食堂里呢还是中国国家大剧院?何必那么烦神?)

5. A change you want to make in your life

(还是讲故事。新年以来考官就开始超喜欢听故事。描述你的一个成功的经历an experience of success,人生中最好的一段the best stage in your life,一个快乐的家庭事件a happy family event,一场婚礼a wedding,很多……其实这些都能写,比如,婚礼,你说呢?关键是,你有没有这样一个美好的替代型故事。)

6. A piece of big news of 2008

(这道题有时间性。到了2009年四月应该就会慢慢淡去,可是为什么还要再写在这里呢?因为这道题可以和2合并啊,不相信吗?可以说,有人打*告诉你神七升天了。2008年的主要喜讯有这两条,神七升天China’s first space walk mission, Shen Zhou VII blastoff successfully, 奥运会 the 2008 Summer Beijing Olympic Games)

7. Success

(述说老百姓自己成功的故事。)

8. The best stage in your life

(人生中最好的阶段。第二部分卡片题。讲故事。)

总评:难题之所以难,是因为考生不熟悉话题。因此,1、建议大家收集花园里面相应的词汇,比如花和树的。2、建议大家参考图书馆网上介绍选取相应的表达。3、建议大家准备法律名称,并套用用法律来保护自己权益的故事。4、建议大家套Beijing Opera的表演。但是如果觉得太难,可以套故事说自己的表演。5、得事先准备。只要是人生中的希望,hopes and expectations,都可以讲作是人生中希望的变化。6、查找新闻。7、8可以和5结合起来。

雅思考试很痛苦,我们给您力量.感谢您拜读我们问您准备的《2009年雅思第一季度口试酷评》一文.本文来自雅思口语网liuxue86.com《2009年雅思第一季度口试酷评》。

三、 怪题

1. Swimming

(形容一个游泳的地方。这道题使很多同学迷茫,因为大家会担心是不是没这么简单。其实这个题讲swimming pool就可以了。)

2. A big organization

(什么叫organization?很多考生不懂。其实organization很简单,很多东西都是organization,比如 companies, agents, corporations, charitable organizations都叫慈善机构了,考生知道四川地震吧?马上可以来一个,the Red Cross has many branches around China. In Wen Chuan Earthquake in Sichuan Province… 很多可以说的啊。)

3. An educational visit

(第一季度先遣部队。到后期数量大减,疲态尽显。该题是第二部分主打,请描述一个有教育意义的参观旅程。一般都是老师带去博物馆,美术馆,看到什么?有什么意义?可以结合博物馆这种题目。)

4. Visitor

(第一季度前期考得很火。目前有点后劲不足。故事题,男女朋友登门、朋友登门……太容易啦。)

5. Virtual art

(偏题。1月17、18这次开始考的,但后来几乎不再出现。蛮难的。因为很多考生概念不懂。其实也不能算太难。因为对于中国考生而言,最容易得就是说computer games!其实就是非真实的、被创造出来的不用真实材料的艺术,我的想法。)

总评:怪题目前有五道值得注意。怪题要调整思路做,要会发现怪题背后的老题,这才是最重要的。怪题可以和很多经典老题结合起来做。比如1可以和 hotel, 有水的地方结合。2可以和company结合。3可以和博物馆结合。4可以和friend结合。5可以和computer game结合。

四、 老题重考

1. Radio

(第三部分常见,收音机的最大对头就是电视机TV,对它们的比较也总是雅思口试历史遗留问题。)

2. Bicycle

(第一部分,说说自行车的环保environmentally friendly,eco-friendly,讲讲其他交通工具means of transportation的差劲。)

3. A course you would like to study

(一个你想要学习的课程。我们有很多想要学习的课程,但有更多正在学的课程。它们是不错的选择。)

4. A healthy activity/habit/lifestyle

(这是2009年非常大的关注热点。考官非常关心中国人群的生活质量。所以,就会问到,比如:Which should be responsible for the health of the people, the individual or the government? 剑六开始就有道类似的题。到近期一直在考第二部分描述一种健康的生活方式,活动,比如practice yoga, go jogging,现在白领的健身房文化go to the fitness center提供了很多的选择。)

5. Communication

(第三部分常考。问道媒体沟通一类的问题。比如三宗“最”email, chatting tools, letter之间永远的纠缠。)

雅思考试很痛苦,我们给您力量.感谢您拜读我们问您准备的《2009年雅思第一季度口试酷评》一文.本文来自雅思口语网liuxue86.com《2009年雅思第一季度口试酷评》。

6. Website

(网站题是一道重要的媒体题。媒体题要学会举一反三。一个网站的内容可以是一本书、一本杂志、一张报纸、甚至是一座雕塑——如果考生思路够开阔的话。关键是怎么引入。)

7. Sports facility/sports activity/children’s game

8. A kind of clothing that Chinese people wear in festivals or on holidays

(建议可以说说唐装。女装cheongsam或者Qi Pao,男装Chinese jacket, sun yat sen's uniform)

9. Neighbor

(第二部分考得少了。倒是第三部分狂考。主要是Do you like to communicate with your neighbours? What do you usually talk with your neighbours? Is it important to communicate with your neighbours? 中国人这方面目前做的是不是少了?)

10. A painting/art gallery/sculpture

11. Historical place

(建议看景点介绍。)

总评:老题就不多说了,考生应该有一定的思路。就是要引起重视。

本文对第一季度一共34个话题作了评论,但是不包括次数相对比较少的话题,不过能够把这些难的、怪、新、经典的话题搞好,相信广大考生已经能基本战胜自己,也就能战胜考试。祝好。

雅思考试很痛苦,我们给您力量.感谢您拜读我们问您准备的《2009年雅思第一季度口试酷评》一文.

雅思写作范文素材:advertisement

写好闭明雅思 作文 离不开日积月累,下面我给大家带来雅思写作差腊 范文 素材虚态滑:advertisement,希望大家喜欢。

雅思写作高分范文之是否应禁止 广告 范文

In recent years, more and more advertisements have been flooding into our lives. Some advertisements exert negative effects on the youth. Therefore some people suggest that advertisements be banned. Do you agree or disagree with this? Give your reasons.

Along with the rapid progress of society, the advertising industry has undergone remarkable development. Every day we are surrounded by all kinds of ads and commercials, which have a profound influence on our daily lives. As a result, there arises a fierce debate concerning the proposal that we should ban all kinds of advertisements.

On one hand, some people are in favor of the idea that advertisement should not be banned; instead it should be further developed. They are of the opinion that advertisement is a good channel which helps promote the exchanges of information. In an era of information, everyone can benefit a lot from the advertisements, not only the manufacturers but the customers. Moreover, the advertisement enables people to catch up with the amazing advance in all fields. From the mushrooming advertisements, people get to know some newest products and the trend of consumption. Thirdly, advertising, to some extent, is not only an industry but an art. Many advertisements are elaborate works of art full of ingenuity and originality, which render great spiritual pleasure to the viewers and add to the picturesque cityscape. In a word, the advertisement is a blessing for modern people.

Despite the benefits advertisement has brought us, many people strongly condemn it, saying that they have been fed up with all kinds of rubbish ads. They call for a comprehensive ban on the advertisement based on the following reasons. First of all, a majority of advertisements are fictitious and misleading, causing confusion in people’s daily life and even leading to the injury and death of some customers. Secondly, they bring many inconveniences and troubles to us. For example, are you pleased with a mailbox stuffed with unwanted ads or a wonderful film on TV being interrupted frequently? Furthermore, the non-standard use of language in advertisement brings about irreparable damage to the integrity and purity of our language. Consequently, it will exert a disastrous impact on the literacy of our younger generations. In some people’s eyes, the advertisement is just a Genie out of the bottle.

To be frank, it is quite impossible for people to reach an absolute consensus on most controversial issues. To my mind, a total ban on advertisement is not an ideal and practical choice. How can we imagine all advertisements vanishing overnight? The demerits should by no means make us lose sight of the benefits advertisements have brought to us. A more workable and rational attitude should be adopted; that is, to eliminate the false and retain the true. Always bear in mind the old saying:“never throw away the baby with bath water.”

雅思写作大作文范文之 儿童 观看广告

雅思写作真题范文:There are many advertisements directed at children, such as snacks, toys and other goods. Parents argue that children are under pressure. Advertisers claim that the advertisements provide useful information. Discuss both views and give your own opinion.(有许多针对儿童的广告,如零食、玩具和其他商品。家长们认为孩子们处于压力之下。广告商声称广告提供有用的信息。讨论两种观点并给出你自己的观点。

雅思写作大作文题目讲解

此次大作文考察的为广告类话题,也是一道老题目。题目中提出了对立双方:父母认为孩子们比较受广告影响,从而产生一定压力;广告商则认为广告本身能够提供大量有用信息。

雅思写作大作文参考范文

随着儿童成长为广告业的目标群体,产生了一系列针对这些广告的广告,引起了社会的一些争议。

As children grow to be the target group of advertisement industry, a range of advertisements aimed at them have been produced, which had caused some controversies in the society.

Those who advocate the spread of advertising targeted at children deem that these advertisements can provide potential customers with a comprehensive understanding of the products advertised, which can help consumers make well-informed buying decisions. Since television advertisements can present goods in a visual and audio way, this can definitely enhance people’s knowledge of the advertised goods, especially some electronic toys or newly-introduced food.

On the other hand, parents are concerned that children are easily attracted by the vivid advertisement from the Internet or television, and because of it, kids will pester their parents to buy the goods advertised. Obviously, children are a group of consumers without the ability to distinguish good from bad and right from wrong. If they are convinced of the benefits of the products from the advertisement, they will not consider the negative aspects or further explore the truth of the advertisement itself.

Besides, peer pressure is another point which needs to be mentioned here. The widespread advertising campaign will make the public overwhelmed by these advertisements, which means there will always be some parents and children purchasing the advertised goods, and therefore, some psychological factor of children may urge a part of them to obtain the products even though they may not need the goods.

Personally, advertisements themselves contain a lot of information which can be quite useful for consumers. If the advertising industry can be well regulated and children being supervised when they are watching the advertisements, there is no need for parents to worry about the side effects by the widespread advertisements.

雅思考试大作文范文:广告与媒体的问题

雅思大作文题目:广告与媒体的问题

雅思大作文范文:

Television screens, newspapers, buses, andalmost all city streets are flooded by all kinds ofadvertisements. This has both advantages anddisadvantages to consumers who are unavoidablyinfluenced, though the degrees vary from person to person.

Because of the advertisements placed by many competing companies, consumers are ableto learn about certain new products rapidly. If a product happens to be what some consumersneed, they might be attracted to make a purchase and have trial use. If it turns out to bereally good, people would set about recommending it to friends and the sales of this product willgo up very quickly. So, we see this is a win-win situation both to consumers and manufacturersand we also see that consumers are not just influenced profoundly all at once. It takes time forthem to establish faith in the advertised products.

In most cases, the advertised products are good and worth buying. But there are alsocases where the effects or functions of a certain product are much exaggerated and it willdefinitely fool some people when they are attracted all at once and go to buy it. Since a productcan only win the market through its quality and its long established fame, there’s everyreason to believe that those fake or much exaggerated products will eventually lose theirmarket shares and die out. Thus, we see that the market is selective and consumers aresensible in the long term.

In developed countries, there are strict censorship and supervising systems regardingadvertising. If the advertisement put up by a company fails to honor the advertised effects, itwould be termed as fraud, thus violating the law which could lead to really serious result. Inmost cases, the manufacturing company would be fined so heavily that it would be difficult for itto survive any longer.

From the foregoing discussion, we can see that advertisements influence consumers bothfavorably and unfavorably and the degrees of this influence differ from person to person. Toprotect consumers, governments can follow the practice of developed countries by enforcingreally strict censorship and supervising laws in regard to advertising as a whole.

雅思写作语言素材积累:广告类

If a product is good or it meets people’s needs, people will buy it, so advertising is unnecessary and no more than an entertainment. To what extent do you agree or disagree? 人们购*商品是因为需要,广告没有作用,仅仅是娱乐,是否认同?

点评: no more than = only adv 仅仅

相关提问:

1. Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 现在广告愈来愈多,广告在多大的程度上影响了消费者,如何保护消费者?

点评:分析广告的弊端以及提出解决策略。

2. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? 产品销量的提高反映了广告的作用,不是社会需求,是否认同?

点评:广告话题最难的提问角度,写作思路为让步反驳:广告为何不是提高产品销量的因素。

3. Some people believe that advertisements should be banned since they serve no useful purpose and can even be damaging. To what extent do you agree or disagree? 广告应不应该被废除?

点评:让步反驳写法,谈及广告的利好,不能因噎废食。

综合点评:广告为恒热话题,经典提问角度:是否应该废除广告。广告对于消费者的影响和解决策略。广告的利弊。儿童广告的影响和解决策略。

薛鹏思路拓展:

广告的利好:

1. 广告的 教育 性: 公益广告扮演了教育者的角色,例如,希望工程的广告唤醒了人们对偏远地区的失学儿童的关注。

2. 广告的信息性:广告是人们获得信息的 渠道 以及源泉。例如,电视购物广告为人们购*心仪商品提供了便利。

3. 广告的娱乐性:广告是传媒的一种形式,通常具有幽默性,因此,有趣的广告可以博人一笑,增加生活乐趣,例如苹果*的广告。

广告的弊端:

1. 非法广告以及虚假广告危害消费者的利益。例如,很多化妆品以及药品广告,充满了花哨的宣传语以及空洞的承诺,夸大产品的功能,极端情况下,威胁人的健康。

2. 明星代言的广告,诱发消费者购*他们不需要的商品,增加了消费者的经济负担。

3. 很多电视广告令人讨厌,打断精彩的节目。同理,很多人在街头散发广告单,污染环境,浪费行人时间。

解决广告的弊端:

1. *对于非法广告加强监管。

2. 广告明星增强守法意识,理性代言。

3. 消费者增强自我保护意识,理性消费。

薛鹏原创语料库:(同时写作口语卡片:一则广告)

基本语料库:

1. advertisement = advertising n 广告

2. TV commercial n 电视广告

3. public-service ads = public –interest ads n 公益广告

4. advertisement campaign n 广告宣传

5. wise consumers = wise buyers n理性的消费者

6. censorship of ads n广告审查

7. wise buying n 理性消费

8. ads produced by super stars n明星做的广告

9. makeup ads n化妆品广告

10. medicine ads n药品广告

谈及广告的利好:

1. Under no circumstances can we uunderestimate the indispensable roles of ads

in our lives.我们不能忽视广告在生活中的作用。

2. witty slogan 智慧的宣传语

3. eye-catching pictures n 精美的图片

4. exert a subtle influence on v对于 …… 有微妙的影响

5. …… play the role of educator v 扮演教育者的角色

6. …… is a significant source of information v是信息的源泉

7. …… bring huge convenience to consumers v 给消费者带来便利

8. …… serve the function of entertainment v 有娱乐功能

9. promote the sales of the relevant products v 提高相关产品的销量

10. …… is a kind of indispensable industry that create a number of job opportunities and promote the prosperity of relevant industries such as …… 是不可缺少的产业,可以解决就业以及促进相关产业的繁荣例如……

谈及广告的弊端:

1. However, we can never ignore the negative influence induced by advertisement campaign. 然而,我们不能忽视由于广告引起的弊端。

2. Many advertising companies produce advertisements with famous and popular actors or singers 很多的广告公司会雇佣歌手以及明星代言商品。

3. fake and illegal ads n虚假的非法的广告

4. …… are full of flowery phrases and empty promises …… 充满了花哨的宣传语以及空洞的承诺。

5. buy goods without consideration = purchase goods impulsively v冲动购物

6. endanger the consumers’ interests v 威胁到消费者的利益

7. impose much pressure upon consumers economically v 增加消费者的经济负担。

8. consumers are affected by = consumers are influenced by = consumers are swayed by …… v消费者被…… 影响

9. poorly educated children in the remote rural areas n偏远农村地区的文盲儿童

点评:illiterate = poorly educated adj 没有受到良好教育的。

10. irrational buyers = unwise buyers n非理性的消费者

如何解决广告的弊端:

1. strengthen the censorship of counterfeited or illicit ads v 加强对于非法广告和虚假广告的审查力度

2. Consumers could be away from those detrimental ads. 消费者可以远离有害广告的影响。

3. Ads stars enhance their lawful awareness and assume more social responsibilities 广告明星应该增强守法意识以及承担更多的社会责任

4. foster rational consumption habit v培养理性的消费习惯

5. collect some information of other consumers before buying a product v 在*商品前收集一些信息

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